Dakar Bets on Its Own: Lonase and International Giants. Top 10 Senegal Brands (November 2025)

Senegal is a country with a rich betting culture, where the national lottery (Lonase) plays a key role. In November 2025, we see an interesting symbiosis of official monopoly partners and gray operators.

Total queries for these ten brands in Senegal: ~1,950,000 queries.

Top Three Leaders:

1. First Place – 1xBet.
   Traffic Leader. Despite Lonase's monopoly, 1xBet manages to maintain leadership through aggressive marketing and partnerships with local influencers.
2. Second Place – Premier Bet (Lonase).
   Official Partner. Operates under the umbrella of the national lottery. This is the choice for those seeking 100% legality and payout security. Very strong positions in horse racing betting (PMU).
3. Third Place – Sunubet.
   Local Challenger. A Senegalese brand gaining popularity through patriotic marketing and promotions tied to Senegal national team matches.

Other Top Contenders: Melbet, BetWinner, 22Bet, BarriereBet, 1win, Bet365, Linebet.

Brief on Gambling and Sports Regulation in Senegal:

The market is tightly controlled by the Loterie Nationale Sénégalaise (LONASE). De jure, a monopoly exists, but Lonase issues licenses to partners (e.g., Premier Bet). Offshore sites are periodically blocked, but VPN traffic is high.

Key Country News for 2025:

• Lonase announced record dividends to the state thanks to the growth of the online segment.
• Another wave of domain mirror blocks for unlicensed bookmakers in October 2025.