Bryam Jacquard Interview. Part 2: Gamification, WIN CARD, and GiftCode in Action

In this second interview, TaDa Gaming’s Bryam Jacquard dives deep into the gamification tools shaping modern iGaming — WIN CARD and GiftCode. Learn how psychology, data, and creativity drive player retention and engagement across markets like Brazil.

Leveling Up Gamification with TaDa

After our first deep dive with Bryam Jacquard in 2024, where we explored TaDa Gaming’s creative philosophy and partnership with Timeless Tech, this follow-up takes the conversation to the next stage — exploring WIN CARD and GiftCode, the gamification tools that made TaDa a standout provider for both operators and players.

Since partnering with Timeless Tech in September 2024, TaDa Gaming has refined the art of blending gameplay, data, and marketing psychology. Together, the two companies have shaped retention-focused strategies that bring measurable value to global operators.

WIN CARD — A Meta-Game Built for Progression

Bryam explains how WIN CARD was created from data-backed insights: players wanted more missions, goals, and reasons to return. The result is a six-level progression system where players collect cards, store them in a “backpack,” and redeem them to trigger bonus features.

Time limits and expiry rules add urgency while maintaining freedom — a perfect balance between engagement and fairness. The numbers speak for themselves: weekend campaigns reach 70%+ next-day retention, and when leaderboards are added, player sign-ups climb to 90%.

GiftCode — Instant Rewards with Real Impact

GiftCode is TaDa’s one-click tool that lets streamers and operators distribute instant rewards — like free spins or ammo — without extra integration.

In Brazil, over 500,000 GiftCodes were distributed through influencers and streamers, achieving 95–99% redemption and 80–90% retention. Collaborations with creators like WeedZao (1.4M subscribers) generated over 300,000 views and massive engagement spikes across TaDa’s titles, including Lucky Jaguar 2 and Fortune Gems 500.

Partnership and Innovation

Bryam highlights how Timeless Tech amplifies TaDa’s success by combining aggregation, influencer collaboration, and gamification expertise. Looking ahead to 2026, both teams see AI-assisted missions and cross-game progress systems on the horizon — tools designed to evolve with player behavior.

Frequently Asked Questions (FAQ)

What is WIN CARD?
A six-level gamification mechanic that lets players earn, store, and redeem cards across multiple games.

How does GiftCode work?
A one-click system allowing streamers or operators to instantly reward players with free spins or ammo.

Why is Brazil key for TaDa’s gamification success?
Its streaming culture and active community drove high redemption rates and retention.

How does Timeless Tech support TaDa Gaming?
By providing aggregation, promotional pacing, and creator matchmaking to scale gamification globally.