Bragg has announced a collaboration with several new partners

Bragg is pleased to announce the addition of several new third-party content development partners to the innovative and leading Powered By Bragg Program.

The additions come as part of an ongoing commitment to the diversification of Bragg’s exclusive online casino content globally, and with a firm objective of delivering best-in-class titles to new and existing partners.

As part of ongoing commitment to excellence in iGaming content, Bragg is focused on finding strategic partners in local markets globally, partners which each bring a unique perspective, approach to game design, a history of success and a commitment to innovation which provides a strategic fit within the Bragg portfolio as we grow our operator partnerships.

The Powered By Bragg program brings together a wide range of independent games development studios working collaboratively with Bragg to develop innovative and exclusive online casino content which responds to the needs of players and Bragg’s partners alike. With each studio catering to and providing unique, localized content, Bragg can better cater to each of its 30+ regulated markets

Here’s some information about these new additions:

Reflex Gaming

 Who Are Reflex Gaming?

 Founded in 2004,  Reflex is an extremely successful brand in the UK land-based market and is present in bookmakers, public houses, clubs and bingo halls, making its titles easily recognizable to UK players. Reflex Gaming is also present in the Netherlands land-based market where it has enjoyed some success.

Which markets do they operate? 

Reflex currently operates in the land-based UK & Dutch markets, but aims to expand into Latam and eastern Europe, along with  USA ambitions.

What will they do for Bragg?

Reflex Gaming will launch two online casino titles this year, with plans to increase this number throughout 2026. 2025’s two titles include “Big Game Fishing” themed title along with a pirate themed title.

Where will these titles be deployed?

Bragg will deploy Reflex games in all markets, with the main focus being on the UK, Netherlands, Sweden, Brazil and North America.

Cherry Play

Who are Cherry Play?

 Founded in the last quarter of 2024 by an experienced team of industry professionals, Cherry Play are experts in the Netherlands market, but have also enjoyed global success with their titles. Cherry’s games are a mixture of traditional Dutch and UK slots as well as a mix of both classic and modern titles.

Which markets do they operate? 

Throughout 2025 and 2026 the main focus for this studio will be the Dutch, UK, Spanish, Belgian and Latam markets. Bragg’s other global markets will also be catered for, albeit on a lower priority basis for the next two years.

What will they do for Bragg?

Cherry have committed to develop and deploy two games a month, a timetable which began in January 2025. They are planning to release 30 games, with the potential to expand with an additional 6-10 titles.

Cherry Play’s initial two titles which are already live in the Dutch market with Bragg’s partners Betcity, Hard Rock Digital and JVH are already amongst the highest performing games, with more titles forthcoming.

Where will these titles be deployed?

Cherry will initially be deployed in the Dutch market with the aim to expand into other priority markets like the UK, Spain, Belgium and Latam.

Four Leaf Gaming

Who are Four Leaf Gaming?

Established in 2021, Four Leaf Gaming is a youthful innovative studio operated by a dynamic team of industry professionals coming together from some of the industry’s biggest names. Four Leaf Gaming is among the top five performing studios under Relax Gaming’s Silver Bullet distribution program, and played a strong role in creating their top selling Dream Drop slot title.

Which markets do they operate? 

Four Leaf Gaming is currently present in all markets in which our competitor Relax Gaming operates in, with a strong focus on the UK, The Netherlands, Scandinavia and certain .com markets. The studio aims to quickly expand into North American markets, through its relationship with Bragg.

What will they do for Bragg?

The Bragg partnership with Four Leaf Gaming will initially see four titles going live in 2025, increasing to between eight and 10 titles in 2026. The first title, scheduled to go live in July 2025 is ‘Golden Gumballs’ followed by a variation on the ‘Wild Buccaneers’ title, which is a perceived persistence type game, a game type which is currently growing in popularity in both the EU and U.S markets.

Where will these titles be deployed?

Bragg’s collaboration with Four Leaf has many applications for the business, in that we plan to have the company’s slots available in all of the markets in which Bragg currently operates.

Boomerang Studios

Who are Boomerang?

Established in 2018, Boomerang is present in the UK and select U.S. markets but has distribution channels across Rest Of World (ROW) markets. Bragg’s collaboration with Boomerang will see the deployment of four online casino titles initially in 2025 across Bragg’s existing regulated market operational environments.

Which markets do they operate? 

Boomerang is currently present in the UK and a number of select U.S. markets.

What will they do for Bragg?

Bragg’s partnership with Boomerang will see the development of four games in 2025, and between eight and 10 in 2026. Our first title, which is projected to launch in June 2025 is ‘3 Kingdoms– Underground” closely followed by “Going Wild in Hawaii”.

Where will these titles be deployed?

Deployment of these titles will begin in July 2025, with a focus on the UK, Netherlands, and Swedish markets, from which we plan to expand other regulated markets, such as Scandinavia, Croatia and Romania among others.

"We’re delighted to welcome our new Powered By Bragg partner studios, Reflex Gaming, Cherry Play, Four Leaf Gaming, and Boomerang Studios, and are excited to be working with them to further augment and diversify our fantastic online casino content offering, delivering best-in-class titles to new and existing partners globally," said Niklas Mravlje, Bragg Gaming Group.

"These partnerships are a key part of our strategy to deploy exclusive online casino content in all regulated markets where Bragg operates, ensuring players have access to a wide range of innovative and localized content tailored to their needs. Each studio is going to bring something new and exciting to the table, and we’re looking forward to seeing players enjoy the results of our collaborations in our coming roadmap."