Betway scores big with South Africa's Premier Soccer League sponsorship

The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online sports and gaming brand, as the new title sponsor of the premier division. This partnership will see the premier division of football now known as the Betway Premiership.

Dr Irvin Khoza, Chairman of the Premier Soccer League, welcomed the new deal, stating, “This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”

Laurence Michel, Betway Africa, believes that the deal marks the beginning of a new era for the premier division. He emphasized that Betway looks forward to helping write a new chapter in the PSL’s rich soccer history.

“Football is a fundamental part of South African life. It really is in our blood and has been for generations. We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect of the history of the league, but our vision for the development for its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Michel said.

Formally established in 1996, but with roots that go back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa, with legendary characters, dearly-loved clubs, and rivalries that capture the essence of football and culture in this country.

Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world and is excited by what the future holds for football in South Africa.

“We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country,” Michel added.

This partnership further reaffirms the brand’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans across a number of sports, which also includes the world champion Springboks, as well as the Betway SA20.