BETesporte expands brand presence with major Brazilian football partnership

Sports betting operator BETesporte announced a significant expansion of its brand presence in Brazilian football, revealing a new partnership that will showcase its branding across more than 700 games in national championships and Brazilian National Team matches. The company reportedly stated that its exposure would include LED screens, backdrops, and field boards, with initial visibility demonstrated during Brazil's recent match against Colombia.

Sources close to the company indicated that BETesporte, which has been a pioneer in the sports betting industry since 2016, has already sponsored 11 state championships this year, including major tournaments like Cearense, Carioca, Mineiro, and Paranaense. The brand's strategy specifically targets the upcoming 2026 World Cup Qualifiers, aiming to strengthen its market position.

Danylo Campos, the company's Chief Technology Officer, was quoted as saying that the investment aims to capitalize on football's cultural significance in Brazil, viewing sports betting as an integral part of entertainment culture. He emphasized the company's commitment to creating a genuine connection with sports fans through high-profile competition exposure.

The company reportedly highlighted its focus on providing a regulated and secure platform, with Campos noting their dedication to offering exclusive benefits like daily Super Odds. BETesporte has also strategically engaged well-known football personalities as brand ambassadors, including legendary players Zico and Vampeta.

All new agreements, which were signed with Brax Sports Assets, are set to be valid for the 2025 season, marking a significant milestone in the company's expansion strategy within Brazilian sports entertainment.