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BETER expands reach in Africa through SportyBet deal

BETER expands reach in Africa through SportyBet deal

Sports betting

Leading betting content and data provider BETER has announced a new partnership with Sporty Group, the owner of the popular SportyBet brand. This deal will bring BETER's exciting Setka Cup table tennis and ESportsBattle tournaments to SportyBet's players across Africa.

Initially, players will have access to eFootball and eBasketball tournaments, with eHockey and CS:GO (Counter-Strike: Global Offensive) set to be added soon. BETER boasts over 45,000 monthly events across eight esports and sports disciplines, offering a unique betting experience with features like 24/7 streaming, real-time data, and competitive odds.

This partnership marks a significant milestone for BETER, representing their first collaboration with a Tier 1 operator in Africa. BETER sees vast potential in the African market and aims to secure similar partnerships with other leading operators in the region. By offering BETER's next-generation betting products, SportyBet will further enhance their players' experience with fast-paced content and 24/7 support.

Gal Ehrlich, CEO of BETER, expressed enthusiasm for the partnership, highlighting the immense potential within the African market: "Africa presents vast opportunities for our products, and partnering with one of the region's premier operators is a strategic move for us. We're committed to delivering fast-paced, high-quality betting experiences that exceed expectations."

Chuck Robinson, CRO at BETER, echoed this sentiment, emphasizing Africa's appetite for fast-paced sports and esports content: "Our partnership with SportyBet enables us to meet the demands of African players seeking rapid action and superior betting experiences. Together, we're poised to elevate the gaming landscape in the region."

Gregory Parsons, VP of Business Development at Sporty Group, emphasized the importance of offering engaging content to users: "We're dedicated to providing our players with round-the-clock entertainment, and BETER's innovative content perfectly aligns with our goals. This partnership strengthens our position as a leading operator globally."

Published June 11, 2024 by GamblingTalk