BETBY and Calímaco forge strategic partnership to elevate LATAM sports betting market

BETBY, a leading provider of sports betting solutions, has entered into a long-term partnership with Calímaco, a prominent B2B sportsbook supplier with a strong presence in Latin America. This collaboration, announced on April 2, 2025, aligns with BETBY's strategy to expand its footprint in the LATAM market and deliver advanced sportsbook technologies tailored to the region.

Under the partnership, Calímaco will integrate BETBY’s award-winning sportsbook solution, which includes its proprietary esports feed Betby.Games as well as trading and risk management services. The agreement also leverages BETBY’s AI-driven technology, AI Labs, to provide Calímaco’s partners with a customized betting experience designed to meet the unique demands of the Latin American market.

Calímaco, known for its scalable casino and lottery platform, will significantly enhance its offerings by incorporating over 300,000 events, 8,000 markets, 125 sports, and 35 esports from BETBY. This integration aims to strengthen Calímaco’s position as a key supplier in the competitive iGaming industry across Latin America.

BETBY’s Head of Business Development, Stefanos Karakidis, highlighted the shared vision of both companies for technological innovation and operator-focused solutions. He expressed confidence that the partnership would enable brands across LATAM to elevate their sports betting offerings and deliver superior user experiences. Alejandro Serrano, Head of Business Development at Calímaco, praised BETBY’s technology for its flexibility and reliability, emphasizing how the collaboration would empower their partners with world-class capabilities.

The partnership is seen as a major step forward for both companies in addressing the growing demand for advanced sportsbook solutions in Latin America’s rapidly evolving gaming market.