Betby and Bad Hombre Gaming elevate partnership with AI sportsbook tools

Betby, known for its innovative sports betting solutions, has strengthened its collaboration with Bad Hombre Gaming by introducing multiple betting brands and making its AI-powered sportsbook tools accessible to all partnered brands. 

Bad Hombre Gaming, specializing in crypto payments for next-gen casino platforms, relies on Betby’s sportsbook platform and Betby.Games eSports odds feed to support over 15 brands. Additionally, three new brands powered by Betby's sportsbook solution have been added to Bad Hombre Gaming's portfolio. 

Betby recently unveiled its AI-based sportsbook tools, dubbed "AI Labs," in London and announced plans to extend these tools across its partner network. 

These tools, focusing on churn prediction, bet recommendation, risk management automation, and BI Reporting, aim to revolutionize the sports betting experience. Christian Vuchev, Head of Operations at Bad Hombre Gaming, expressed excitement about integrating Betby’s AI Labs tools, emphasizing their potential to enhance personalized features and operational efficiency. Chris Nicolopoulos, Chief Commercial Officer at Betby, highlighted the ongoing collaboration with Bad Hombre Gaming, emphasizing mutual commitment to innovation and performance enhancement in the sportsbook industry.