Battle for Kampala: Fortebet Holds the Throne while Newcomers Advance. Uganda Brand Ranking (November 2025)

The Ugandan market in November 2025 shows record activity. We analyzed search queries and user interest to compile the top 10 brand ranking. Local giant Fortebet still leads, but international players are breathing down their neck.

Total queries for these ten brands in Uganda: ~2,100,000 queries.

Top Three Leaders:

1. First Place – Fortebet.
   The undisputed market leader. Originally a retail giant, successfully migrated online. Users value instant cash withdrawals at betting shops and adaptation to local weak internet networks.
2. Second Place – betPawa.
   The King of Micro-betting. The brand holds silver thanks to the "win BIG small" concept and the famous 500% win bonus on accumulators, which has become the industry standard.
3. Third Place – SportyBet.
   Technological leader. The fastest app on the market and excellent UI/UX attract the youth. Strong in live betting and instant games.

Other Top Contenders: 1xBet, Bongobongo, 22Bet, Gal Sport Betting, Melbet, Betway, 10bet.

Brief on Gambling and Sports Regulation in Uganda:

The market is regulated by the National Lotteries and Gaming Regulatory Board (NLGRB). In 2025, the regulator tightened control over ad campaigns and introduced stricter KYC rules. A license is mandatory, and a 15% withholding tax applies to player winnings, which remains a subject of debate.

Key Country News for 2025:

• The Ugandan government discusses raising the GGR tax for operators.
• NLGRB introduces a new real-time transaction monitoring system.
• A ban on daytime gambling advertising on TV has come into force.