Apuesta Total becomes official partner of Liverpool FC in Peru

Apuesta Total, a leading brand in the Peruvian entertainment and betting market, had reached an agreement with Liverpool Football Club to become its official sponsor in Peru for the next three seasons. The partnership follows Apuesta Total’s recent integration into the CIRSA Group structure, alongside Sportium, another brand under the same corporate umbrella.

The agreement would include Apuesta Total’s presence across Liverpool FC’s digital assets and involve joint marketing activations in different markets. Exclusive experiences would be offered to users in Peru, highlighting a shared vision between the two organizations focused on innovation and modern engagement in sports and entertainment.

Liverpool FC, founded in 1892 and one of the most decorated and followed clubs in the world, had recently won the Premier League. The club’s global fanbase embodies its iconic motto, “You’ll never walk alone,” a spirit that resonated deeply at its home stadium, Anfield.

In line with this philosophy, Apuesta Total have launched its promotional campaign under the slogan “THIS IS LIVERPOOL FC. THIS IS APUESTA TOTAL,” connecting the excitement of the game with the shared passion of the fans. A dedicated page was created to share campaign details and celebrate the collaboration.

According  to Alberto Eljarrat, CEO of Sportium, the alliance was born out of a shared vision of sport as a way to unite people, build community, and share emotions. He emphasized that the partnership went beyond mere sponsorship and aimed to strengthen bonds between the brand, the club, and its supporters across key markets.

Industry observers pointed out that Apuesta Total had been recognized for offering a secure, agile, and innovative entertainment experience, with over 400 points of sale across Peru and a growing digital platform. The new agreement was seen as reinforcing the company’s international presence and its commitment to delivering football-driven experiences to its users.

Further details and surprises for Peruvian fans were expected to be unveiled on Apuesta Total’s official website.