Altenar releases Tipster Module to provide influencer advertising option

Altenar has launched another innovative feature, introducing a new Tipster Module that allows its clients to integrate expert insights from influencers directly into their sportsbooks.

The use of influencer marketing is becoming increasingly vital for many operators, particularly in markets where strict gambling advertising regulations limit traditional marketing channels.

Altenar’s solution enables curated tips and recommendations to be showcased in various formats, with customizable styling options for a personalized design. Bets from tipsters or influencers can be highlighted in multiple ways, including being featured as Boosted Odds to increase their visibility.

Each influencer can be assigned a name, avatar, and unique background. Additionally, the Tipster Module can highlight recommended bets sourced from affiliate websites or sports media outlets.

This new sportsbook feature provides operators with a diverse range of marketing opportunities, helping brands stand out and maximize sponsorship deals, such as partnerships with brand ambassadors.

As gambling advertising laws continue to tighten across several countries, Altenar’s innovation offers a vital solution for enhancing brand visibility.

Dinos Doxiadis, Altenar’s Director of Product - Sportsbook & Data, commented:
"We understand that strict regulations around gambling advertising present challenges for many of our clients, and we were determined to create a solution that supports their marketing efforts."