Altenar expands Latam operation to boost operator support

Leading sportsbook provider Altenar has expanded its operation in South America by opening an office in Brazil and acquiring a licence in Peru.

Altenar last year opened an office in Uruguay to provide improved support for clients in Latin America and is continuing to upgrade its service in the region with these latest developments.

Registering an entity in São Paulo highlights Altenar’s understanding of the importance of Brazil’s newly-regulated market and also reflects the company’s continuous global strategy of wanting to be as close as possible to key markets. The Brazil entity will have numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

Sales Manager Frederico Caputi joined Altenar in 2024 to focus on the Latam market and is excited about the opportunities that the São Paulo office will enable.

He said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil's thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes. 

“It's an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”

Altenar has also been officially approved as a technological platform for sportsbook in Peru after meeting all the requirements set out in the new online gambling regulations.

A supreme decree published in October 2023 outlined the requirements for iGaming operators to be able to offer their services in Peru, and Altenar has moved quickly to secure approval.

Marina Zacharopoulou, Altenar Compliance Manager, said: "This milestone comes after a rigorous compliance journey, navigating the technical requirements published in October 2023.

As one of the first to submit our application on February 12, we are proud to have successfully met all regulatory standards.

“Achieving homologation in Peru underscores our commitment to compliance and positions us for constant further expansion into new markets."

Sales Manager Diego Salas added: “Despite the recent challenges the regulation has brought for operators, we are thrilled to step in with our full solution certified. This certification is our commitment to helping operators thrive in this exciting market. 

“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across Latam to unlock their full potential.”

As well as its growing support for operators, Altenar continues to roll out innovative new products which improve retention rates and generate increased revenue even in the most competitive markets.

New sportsbook features such as the Rewards System, Betslip Boost, fast markets widget, unique bet acceptance logic and a standalone esports lobby are just some of the ways in which Altenar helps clients provide a complete betting experience to their players.

Caputi and Diego Salas will be part of the Altenar team at SiGMA Americas in São Paulo - book a meeting to learn more about how its fully-managed sportsbook solution can elevate your brand in South America.