Altenar and Yanga prove perfect match in Nigeria

Altenar began providing a full turnkey sportsbook solution to YangaGames Technologies last year, and the new partnership is fueling the company’s growth in Nigeria.

YangaGames Technologies launched in 2016 and has grown into a leading online and retail gaming and entertainment company, with subsidiaries such as YangaSport, YangaWin, and YangaLotto. In 2024, the company made the strategic decision to switch providers, and Altenar now powers all aspects of YangaGames' online operations, including sportsbook, casino, and the Altenar Gaming Platform.

With the onboarding process now complete and the business continuing to grow, YangaGames CEO Derrick Kentebe shared insights on the partnership’s success and the standout features of Altenar’s products and services that are enhancing the company’s brands.

In general, how have you found the partnership with Altenar so far?
The partnership with Altenar has been highly impactful and strategically aligned with our goals. Their collaborative approach and the results we've achieved have consistently exceeded our expectations.

How was the onboarding process?
Smooth, transparent, and impressively stress-free — it laid a strong foundation for the partnership from day one.

Which specific product features do you find most beneficial for enhancing the overall user experience for your players?
The seamless and efficient deposit and withdrawal functionalities stand out. They greatly enhance player satisfaction and build trust in our platform.

Are there any specific sporting events or competitions that have been key to your sportsbook growth?
Major European football leagues, especially the top five leagues, have been crucial drivers of growth.

How would you describe your experience with the efficiency and effectiveness of our back-office tools when managing your sportsbook operation?
Altenar’s back-office tools are very effective. Their ability to detect fraud supports strong risk management, and the accurate transactional data provided enhances our analytics and overall operational efficiency.

How has our sportsbook contributed to increasing the average lifetime value of your players?
The platform’s reliability—free from lag—combined with fast deposits and withdrawals and a user-friendly interface, has boosted player trust, directly contributing to a higher average lifetime value.

Is there a specific product feature that’s been especially effective for player acquisition? What about retention?
For acquisition, the broad selection—from virtual and live instant games to traditional sports betting—offers users personalized experiences. For retention, the platform’s intuitive and transparent design has kept players engaged and satisfied over time.

How do you find the usability of the front-end widgets, and how effective is the configurability in managing your site’s uniqueness?
The front-end widgets are intuitive and user-friendly, which improves the overall player experience. Their high configurability allows us to customize the platform to reflect our brand, making it both distinctive and engaging.

How would you describe your experience with the account management and business support teams?
Exceptional. Altenar’s account management and business support teams are highly responsive, proactive, and consistently available, showing strong commitment regardless of the issue or time of contact.

What is the most important factor to consider when choosing a sportsbook provider?
Reliability is the top factor. This includes responsive support, platform customization and flexibility, robust security that fosters trust, seamless user experience, wide betting options, and consistent performance and stability.

Can you provide any data to highlight your growth and success?
Since partnering with Altenar, we’ve seen a strong upward trend in key performance indicators, particularly in deposit volumes and total turnover. While exact figures are commercially sensitive, the growth clearly demonstrates the success of this partnership.

Final thoughts
We’re focused on transforming the betting experience. At our core, we believe in leveraging technology and innovation to improve everything we do. Our ultimate goal is to ensure our players have a great experience and feel genuinely satisfied—that’s what drives us.

Finding the right tech partner wasn’t easy. This is our seventh platform—and it’s the best by far. It truly stands out as the most user-friendly and effective system we’ve ever used.

Having a solid tech foundation is essential. It enables us to create more opportunities for people, grow our business dynamically, and help individuals build wealth in the fast-paced world of betting.

Visit www.yangasport.com to learn more about the company’s services in Nigeria, and get in touch with the Altenar sales team for a demo of the features that can accelerate your growth in Africa.