888Africa launches campaign in Mozambique for SIS live number draws

888Africa has launched an exciting new campaign titled "What's Your Lucky Number?" to celebrate the introduction of SIS (Sports Information Services)  Numbers games at 888bets. The campaign aims to engage players in Mozambique by offering access to an impressive suite of over 200,000 live draws, including popular options like the original 49s live draw, 39s, and Fast 15s.

Filmed in the vibrant streets of Maputo, the campaign's reportage-style advertisement captures the energy and spirit of Mozambique, making it relatable to local audiences. SIS expressed enthusiasm about its partnership with 888Africa, which brings a comprehensive numbers offering to their platform through a region-specific iframe developed with Bitville Gaming.

Joe Andrews, Head of Sales Africa at SIS, noted the growing appetite for live numbers draws in Africa and emphasized that this collaboration will significantly enhance product visibility. 

Ian Marmion, Chief Operating Officer at 888Africa, highlighted the importance of expanding their offerings to partners and believes that SIS's proven content will boost engagement among audiences.

Launched in 2022, 888Africa licenses 888 Holdings’ renowned betting brands across various African markets, including Kenya, Tanzania, Mozambique, and Zambia.