888AFRICA becomes official betting partner of SL Benfica in Mozambique and Angola

SL Benfica has officially partnered with 888AFRICA, appointing the leading online betting and gaming company as its Official Sports Betting and Online Gaming Partner for Mozambique and Angola. The agreement, signed on September 25, 2024, will see the 888bet brand prominently featured at all matches held at the Sport Lisboa e Benfica Stadium.

As part of the partnership, 888AFRICA will collaborate with Benfica to create unique content for football fans and launch various competitions offering prizes such as signed jerseys, footballs, and match tickets. This collaboration aims to enhance fan engagement and strengthen Benfica's presence in Africa.

Miguel Bento, Commercial and Marketing Director of SL Benfica, expressed enthusiasm about the partnership, noting its significance in expanding the club's reach beyond Europe. Christopher Coyne, CEO of 888AFRICA, highlighted Benfica's prestigious status and strong following in Portuguese-speaking countries as key factors for the collaboration.

This partnership is expected to unlock new growth opportunities for both organizations while providing fans with exciting ways to connect with their favorite club.