7777 Gaming expands African presence through new partnership with Premier Bet

7777 Gaming has announced the launch of its gaming portfolio with Premier Bet & Partners, one of Africa’s leading gaming operators. The partnership represents a significant milestone in 7777 Gaming’s global growth strategy, bringing its collection of over 150 casino and instant games to millions of players across more than 18 African countries.

Through this collaboration, 7777 Gaming is strengthening its footprint in key high-growth markets, including Mali, Angola, Zimbabwe, Malawi, Cameroon, the Democratic Republic of Congo, Tanzania, and Mozambique.

Players across the continent can now access popular titles such as Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party, and Devil's Deal Soul for Sale, alongside a wide range of other games known for their rich storytelling, innovative mechanics, and strong local appeal.

"We are excited to see our portfolio go live with such a well-established and widely recognized brand like Premier Bet," said Larisa Karaboycheva, Partnership Manager at 7777 Gaming. "Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets."

Founded in 1997, Premier Bet has grown into a household name across Africa, offering a comprehensive suite of gaming products including pre-match and live sports betting, virtual games, and an expanding online casino offering.