42% of Brazilian investors hold cryptocurrencies, Locomotiva survey reveals

A recent study by Locomotiva, commissioned by Binance, shows that 42% of Brazilian investors have exposure to cryptocurrencies - more than those invested in stocks, private pensions, government bonds, or foreign currencies, Livecoins reported. Only savings accounts, yield-bearing payment accounts, and private bonds ranked higher, while investment funds tied with crypto.

The survey, conducted online with 1,000 investors aged 25 to 45 (excluding those who only hold savings), highlights that 55% diversify across at least three investment types, while 45% hold four or more.

The primary driver is the pursuit of high returns, followed by liquidity, independence from traditional finance, and transaction security. The data also reveals that crypto investors tend to be risk-tolerant, experienced, and predominantly male, with higher education, income, and financial literacy.

About 62% of Brazilians consider local crypto exchanges secure—a figure that jumps to 75% among current crypto investors. Additionally, 66% of those familiar with digital assets see them as a viable investment, rising to 78% among active investors and 80% for those deeply knowledgeable about the market.

Guilherme Nazar, Binance’s Vice President for Latin America, emphasized the need for financial education: "Sustainable adoption requires quality information. That’s why Binance heavily invests in free, accessible resources like Binance Academy, social media content, and university events."

This survey follows a Datafolha/Paradigma Education report last week indicating 16% of Brazilians invest in crypto, suggesting varying definitions of "investor" across studies.