Uganda in Numbers: Profile of the Average Player in 2025

The Ugandan market is characterized by the dominance of a few major brands and the high popularity of retail outlets. The leader in the online segment is BetPawa, known for its low minimum stakes and simple jackpots. Let's examine the key metrics and preferences of Ugandan players in the first half of 2025.

Key Market Indicators (Q1-Q2 2025)

• CPA: ~$4 - $10
• Number of Registrations (market leader): > 300,000 per month
• Visit2Reg: ~20-25%
• Reg2Dep: ~55-65%
• Average FD: ~$2 - $4
• ARPU: ~$8 - $12
• Avg. Bet: ~$0.3 - $1

Player Behavior and Preferences

• Average Game Session Duration: 8-12 minutes.
• Game Preferences:
• New Player: Plays 1 game (football betting or a jackpot).
• VIP Player: Plays 3-5 games, including virtual sports and simple slots.

Top 5 Popular Games (Non-Sport)

1. Aviator (Spribe)
2. Virtual Football
3. Simple local jackpots
4. Keno / Spin & Win
5. Fruit Slots

Profile of the Average Player

• Gender: 85% Male, 15% Female.
• Age:
• 21-30 years: ~70%
• 31-59 years: ~25%
• Most Active Days: Saturday, Sunday.

Least Active Day: Monday.