South Africa in Numbers: Profile of the Average Player in 2025

South Africa is the most mature and affluent market in Africa. The brand Hollywoodbets reigns supreme here. Players in South Africa are more demanding and have different preferences compared to the rest of Africa. We study the key metrics and player profile for the first half of 2025.

Key Market Indicators (Q1-Q2 2025)

• CPA: ~$15 - $25
• ARPU: ~$25 - $40
• Avg. Bet: ~$1 - $3

Player Behavior and Preferences

• Average Game Session Duration: 15-25 minutes.
• Game Preferences:
• New Player: Plays 2-4 games, trying different slots and live games.
• VIP Player: Plays 10+ games and has clear provider preferences.

Top 5 Popular Games (Non-Sport)

1. Hot Hot Fruit (Habanero)
2. Live Roulette & Blackjack (Evolution)
3. Aviator (Spribe)
4. Sweet Bonanza (Pragmatic Play)
5. Mega Moolah (Microgaming / Games Global)

Profile of the Average Player

• Gender: 65% Male, 35% Female.
• Age:
• 21-30 years: ~45%
• 31-59 years: ~45%
• Most Active Days: Friday (evening), Saturday.
• Least Active Days: Monday, weekday mornings.