Nigeria in Numbers: Profile of the Average Player in 2025

Nigeria is the giant of African iGaming. The undisputed market leader here is Bet9ja, which has built its empire on a combination of an online platform and a vast offline network. We analyze the statistics and player behavior in the continent's largest market for the first half of 2025.

Key Market Indicators (Q1-Q2 2025)

• CPA: ~$7 - $15
• Number of Registrations (market leader): > 1,000,000 per month
• Visit2Reg: ~30-35%
• Reg2Dep: ~50-60%
• ARPU: ~$12 - $18
• Avg. Bet: ~$0.7 - $2

Player Behavior and Preferences

• Average Game Session Duration: 12-18 minutes.
• Game Preferences:
• New Player: Plays 1-3 games (betting, Aviator, virtual football).
• VIP Player: Plays 7-10 games, actively trying new slots and live casino games.

Top 5 Popular Games (Non-Sport)

1. Aviator (Spribe)
2. Virtual Football & Dog Racing
3. Sweet Bonanza (Pragmatic Play)
4. Penalty Champion (local games)
5. Live Roulette

Profile of the Average Player

• Gender: 75% Male, 25% Female.
• Age:
• 21-30 years: ~60%
• 31-59 years: ~35%
• Most Active Days: Saturday, Friday.
• Least Active Day: Monday.