Kenya in Numbers: Profile of the Average Player in 2025

Kenya remains one of Africa's most developed and competitive iGaming markets. The leader in brand recognition and market share is still SportPesa. Based on an analysis of market data for the first half of 2025, we have compiled a profile of the average Kenyan player, from their financial metrics to their favorite games

Key Market Indicators (Q1-Q2 2025)

• CPA (Cost Per Acquisition): ~$5 - $12
• Number of Registrations (market leader): > 500,000 per month
• Visit2Reg (Visit-to-Registration conversion): ~25-30%
• Reg2Dep (Registration-to-Deposit conversion): ~60-70% (very high due to the convenience of M-Pesa)
• Average FD (First Deposit): ~$3 - $5
• Average SD (Second Deposit): ~$5 - $7
• ARPU (Average Revenue Per User, monthly): ~$10 - $15
• Avg. Bet: ~$0.5 - $1.5

Player Behavior and Preferences

• Average Game Session Duration: 10-15 minutes.
• Game Preferences (number of games):
• New Player (<3 deposits): Plays 1-2 games, most often Aviator or football betting.
• VIP Player: Plays 5-7 different games, including slots, live casino, and virtual sports.

Top 5 Popular Games (Non-Sport)

1. Aviator (Spribe)
2. Hot Hot Fruit (Habanero)
3. Sweet Bonanza (Pragmatic Play)
4. Spin & Win (simple wheel of fortune games)
5. Live Roulette (Evolution / Ezugi)

Profile of the Average Player

• Gender: 80% Male, 20% Female.
• Age:
• 21-30 years: ~65%
• 31-59 years: ~30%
• 60+ years: ~5%
• Most Active Days: Friday, Saturday (football match days).
• Least Active Days: Monday, Tuesday.