Ethiopia in Numbers: Profile of the Average Player in 2025

The Ethiopian market is a "sleeping giant" with enormous potential. In 2025, it is still in its early stages, and players are very conservative. The leader here is the local brand Hulusport. Let's look at what the average Ethiopian player looks like.

Key Market Indicators (Q1-Q2 2025)

• CPA: ~$3 - $8
• ARPU: ~$5 - $9
• Avg. Bet: ~$0.2 - $0.8

Player Behavior and Preferences

• Average Game Session Duration: 5-10 minutes.
• Game Preferences:
• New Player: Plays 1 game - football betting.
• VIP Player: Plays 2-3 games (betting, jackpot, virtual sports).

Top 5 Popular Games (Non-Sport)

1. Virtual Football
2. Local sports jackpots
3. Aviator (gaining popularity)
4. Keno
5. Simple Spin & Win games

Profile of the Average Player

• Gender: 90% Male, 10% Female.
• Age:
• 21-30 years: ~75%
• Most Active Days: European football league match days.
• Least Active Days: Weekdays without major matches.